Consumer Behavior and Culture

Consumer Behavior and Culture
Author :
Publisher : SAGE Publications
Total Pages : 425
Release :
ISBN-10 : 9781412979900
ISBN-13 : 1412979900
Rating : 4/5 (00 Downloads)

Book Synopsis Consumer Behavior and Culture by : Marieke de Mooij

Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE Publications. This book was released on 2010-09-29 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.


Consumer Behavior and Culture Related Books

Consumer Behavior and Culture
Language: en
Pages: 425
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications

DOWNLOAD EBOOK

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Consumer Behavior and Culture
Language: en
Pages: 473
Authors: Marieke K. de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2019-06-10 - Publisher: SAGE

DOWNLOAD EBOOK

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in th
Global Marketing
Language: en
Pages: 518
Authors: Kate Gillespie
Categories: Business & Economics
Type: BOOK - Published: 2021-09-30 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
Language: en
Pages: 357
Authors: Khosrow-Pour, D.B.A., Mehdi
Categories: Business & Economics
Type: BOOK - Published: 2019-06-14 - Publisher: IGI Global

DOWNLOAD EBOOK

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a c
Global Marketing, Global Edition
Language: en
Pages: 611
Authors: Warren J. Keegan
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: Pearson Higher Ed

DOWNLOAD EBOOK

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current