Guerrilla Marketing Weapons
Author | : Jay Conrad Levinson |
Publisher | : Plume Books |
Total Pages | : 286 |
Release | : 1990 |
ISBN-10 | : UVA:X001847727 |
ISBN-13 | : |
Rating | : 4/5 (27 Downloads) |
Download or read book Guerrilla Marketing Weapons written by Jay Conrad Levinson and published by Plume Books. This book was released on 1990 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.