Handbook Of Consumer Behavior
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Language: en
Pages: 634
Pages: 634
Type: BOOK - Published: 1991 - Publisher: Prentice Hall
An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the applicatio
Language: en
Pages: 873
Pages: 873
Type: BOOK - Published: 2023-04-06 - Publisher: Cambridge University Press
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe
Language: en
Pages: 1296
Pages: 1296
Type: BOOK - Published: 2018-12-07 - Publisher: Routledge
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
Language: en
Pages: 369
Pages: 369
Type: BOOK - Published: 2015 - Publisher: Frontiers in Culture and Psych
"In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine
Language: en
Pages: 625
Pages: 625
Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities