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Customer Relationship Management Systems Handbook
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Pages: 266
Authors: Duane E. Sharp
Categories: Business & Economics
Type: BOOK - Published: 2002-07-19 - Publisher: CRC Press

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This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effecti
Handbook of CRM
Language: en
Pages: 460
Authors: Adrian Payne
Categories: Business & Economics
Type: BOOK - Published: 2012-07-26 - Publisher: Routledge

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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of C
Handbook of Marketing Decision Models
Language: en
Pages: 621
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Type: BOOK - Published: 2008-09-05 - Publisher: Springer Science & Business Media

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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol
The Customer Relationship Management Survival Guide
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Pages: 222
Authors: Dick Lee
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Customer Relationship Management
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Pages: 512
Authors: Judith W. Kincaid
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Type: BOOK - Published: 2003 - Publisher: Prentice Hall Professional

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An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.