Handbook Of Hospitality Marketing Management
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Language: en
Pages: 576
Pages: 576
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Language: en
Pages: 788
Pages: 788
Type: BOOK - Published: 2017-10-02 - Publisher: Routledge
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin
Language: en
Pages: 512
Pages: 512
Type: BOOK - Published: 2008-09-10 - Publisher: Routledge
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recogniz
Language: en
Pages: 386
Pages: 386
Type: BOOK - Published: 2016-11-16 - Publisher: Wiley Global Education
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit
Language: en
Pages: 191
Pages: 191
Type: BOOK - Published: 2012-11-01 - Publisher: Cornell University Press
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing a