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Handbook of Hospitality Marketing Management
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Pages: 576
Authors: Haemoon Oh
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Routledge Handbook of Hospitality Marketing
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Authors: Dogan Gursoy
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Type: BOOK - Published: 2017-10-02 - Publisher: Routledge

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This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin
Handbook of Hospitality Strategic Management
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Pages: 512
Authors: Michael Olsen
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Type: BOOK - Published: 2008-09-10 - Publisher: Routledge

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Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recogniz
Hospitality Marketing Management
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Authors: David C. Bojanic
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Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit
Hospitality Branding
Language: en
Pages: 191
Authors: Chekitan S. Dev
Categories: Business & Economics
Type: BOOK - Published: 2012-11-01 - Publisher: Cornell University Press

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In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing a