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Handbook of Research Methods in Consumer Psychology
Language: en
Pages: 541
Authors: Frank Kardes
Categories: Psychology
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

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What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o
Quantitative Research Methods in Consumer Psychology
Language: en
Pages: 418
Authors: Paul Hackett
Categories: Psychology
Type: BOOK - Published: 2018-12-07 - Publisher: Taylor & Francis

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Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres
Handbook of Research Methods in Industrial and Organizational Psychology
Language: en
Pages: 537
Authors: Steven G. Rogelberg
Categories: Psychology
Type: BOOK - Published: 2008-04-15 - Publisher: John Wiley & Sons

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Handbook of Research Methods in Industrial and Organizational Psychology is a comprehensive and contemporary treatment of research philosophies, approaches, too
Handbook of Research Methods for Studying Daily Life
Language: en
Pages: 705
Authors: Matthias R. Mehl
Categories: Psychology
Type: BOOK - Published: 2013-10-01 - Publisher: Guilford Publications

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Bringing together leading authorities, this unique handbook reviews the breadth of current approaches for studying how people think, feel, and behave in everyda
Consumer Psychology
Language: en
Pages: 466
Authors: Hazel Huang
Categories: Business & Economics
Type: BOOK - Published: 2023-03-07 - Publisher: SAGE

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Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applicat