Handbook of Service Marketing Research
| Author | : Roland T. Rust |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 629 |
| Release | : 2014-02-28 |
| ISBN-10 | : 9780857938855 |
| ISBN-13 | : 0857938851 |
| Rating | : 4/5 (55 Downloads) |
Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust
Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy