Health Care Marketing
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Language: en
Pages: 609
Pages: 609
Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
Language: en
Pages: 337
Pages: 337
Type: BOOK - Published: 2010 - Publisher: Jones & Bartlett Learning
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing t
Language: en
Pages:
Pages:
Type: BOOK - Published: 2020 - Publisher:
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2011 - Publisher: Jones & Bartlett Learning
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven secti
Language: en
Pages: 515
Pages: 515
Type: BOOK - Published: 2020-06-05 - Publisher: World Scientific
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This