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Essentials of Health Care Marketing
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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
Health Care Marketing
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Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing t
Marketing Health Services
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"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current
Cases in Health Care Marketing
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Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven secti
Modern Health Care Marketing
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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This