Heritage Marketing
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Language: en
Pages: 298
Pages: 298
Type: BOOK - Published: 2006 - Publisher: Routledge
This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, envi
Language: en
Pages: 191
Pages: 191
Type: BOOK - Published: 2021-05-30 - Publisher: Routledge
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated re
Language: en
Pages: 169
Pages: 169
Type: BOOK - Published: 2018-10-25 - Publisher: Springer
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice
Language: en
Pages: 334
Pages: 334
Type: BOOK - Published: 2004 - Publisher: Rowman Altamira
Increasingly, archaeological sites worldwide are being commodified for a growing tourism trade. At best, expansion of programs can aid in the protection and his
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2010-04-19 - Publisher: Routledge
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro