How Consumers Pick a Hotel

How Consumers Pick a Hotel
Author :
Publisher : Routledge
Total Pages : 175
Release :
ISBN-10 : 9781136374524
ISBN-13 : 1136374523
Rating : 4/5 (24 Downloads)

Book Synopsis How Consumers Pick a Hotel by : William Winston

Download or read book How Consumers Pick a Hotel written by William Winston and published by Routledge. This book was released on 2013-05-13 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business. As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!


How Consumers Pick a Hotel Related Books

How Consumers Pick a Hotel
Language: en
Pages: 175
Authors: William Winston
Categories: Business & Economics
Type: BOOK - Published: 2013-05-13 - Publisher: Routledge

DOWNLOAD EBOOK

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market
Hospitality Marketing and Consumer Behavior
Language: en
Pages: 360
Authors: Vinnie Jauhari
Categories: Business & Economics
Type: BOOK - Published: 2017-06-26 - Publisher: CRC Press

DOWNLOAD EBOOK

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experi
Marketing for Hospitality and Tourism
Language: en
Pages: 0
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher:

DOWNLOAD EBOOK

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color bo
Hotel Pricing in a Social World
Language: en
Pages: 357
Authors: Kelly A. McGuire
Categories: Business & Economics
Type: BOOK - Published: 2015-10-26 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resour
Lifestyle Market Segmentation
Language: en
Pages: 199
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2014-05-12 - Publisher: Routledge

DOWNLOAD EBOOK

Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to prac