How to Develop and Promote Successful Seminars and Workshops

How to Develop and Promote Successful Seminars and Workshops
Author :
Publisher : Wiley
Total Pages : 0
Release :
ISBN-10 : 0471527084
ISBN-13 : 9780471527084
Rating : 4/5 (84 Downloads)

Book Synopsis How to Develop and Promote Successful Seminars and Workshops by : Howard L. Shenson

Download or read book How to Develop and Promote Successful Seminars and Workshops written by Howard L. Shenson and published by Wiley. This book was released on 1990-09-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense


How to Develop and Promote Successful Seminars and Workshops Related Books

How to Develop and Promote Successful Seminars and Workshops
Language: en
Pages: 0
Authors: Howard L. Shenson
Categories: Business & Economics
Type: BOOK - Published: 1990-09-18 - Publisher: Wiley

DOWNLOAD EBOOK

A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and mor
How to Develop and Promote Successful Seminars and Workshops
Language: en
Pages: 292
Authors: Howard L. Shenson
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Wiley

DOWNLOAD EBOOK

A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more!
Workshops That Really Work
Language: en
Pages: 121
Authors: Hal Portner
Categories: Education
Type: BOOK - Published: 2005-08-31 - Publisher: Corwin Press

DOWNLOAD EBOOK

"Anyone who reads this book for personal reasons or adopts it for his or her school will soon discover the wealth of information it contains." —Dr. Carol A. M
7 Steps To Grow Your Business With Events
Language: en
Pages: 64
Authors: Silvia Pellegrini
Categories: Reference
Type: BOOK - Published: 2012-09-30 - Publisher: Lulu.com

DOWNLOAD EBOOK

This book helps you make every event a success in 7 simple steps. This practical, step-by-step guide leads readers through the key aspects of how to organise an
How to Survive and Prosper as an Artist
Language: en
Pages: 402
Authors: Caroll Michels
Categories: Business & Economics
Type: BOOK - Published: 2009-06-09 - Publisher: Macmillan

DOWNLOAD EBOOK

The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new cha