How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting

How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting
Author :
Publisher : Lulu.com
Total Pages : 284
Release :
ISBN-10 : 9781312100237
ISBN-13 : 1312100230
Rating : 4/5 (37 Downloads)

Book Synopsis How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting by : Dr. Robert C. Worstell

Download or read book How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...


How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting Related Books

How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting
Language: en
Pages: 284
Authors: Dr. Robert C. Worstell
Categories: Business & Economics
Type: BOOK - Published: 2014-05-30 - Publisher: Lulu.com

DOWNLOAD EBOOK

""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into t
How to Write a Good Advertisement
Language: en
Pages: 303
Authors: Victor O. Schwab
Categories: Business & Economics
Type: BOOK - Published: 2015-10-28 - Publisher: Ravenio Books

DOWNLOAD EBOOK

In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Dra
How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting
Language: en
Pages: 358
Authors: Dr. Robert C. Worstell
Categories: Business & Economics
Type: BOOK - Published: 2014-05-28 - Publisher: Lulu.com

DOWNLOAD EBOOK

As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer
Robert Collier Copywriting Course - Masters of Marketing Secrets
Language: en
Pages: 143
Authors: Robert Collier
Categories: Business & Economics
Type: BOOK - Published: 2014-04-13 - Publisher: Lulu.com

DOWNLOAD EBOOK

WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with at
The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...
Language: en
Pages: 358
Authors: Dr. Robert C. Worstell
Categories: Business & Economics
Type: BOOK - Published: 2014-05-28 - Publisher: Lulu.com

DOWNLOAD EBOOK

Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and la