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"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocate
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"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best cus
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Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.
Implementing Word of Mouth Marketing
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Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word
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Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this