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Impossible to Ignore: Creating Memorable Content to Influence Decisions
Language: en
Pages: 289
Authors: Carmen Simon
Categories: Business & Economics
Type: BOOK - Published: 2016-06-03 - Publisher: McGraw Hill Professional

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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Language: en
Pages: 0
Authors: Carmen Simon
Categories: Business & Economics
Type: BOOK - Published: 2016-05-11 - Publisher: McGraw-Hill Education

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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science
The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
Language: en
Pages: 256
Authors: Erik Peterson
Categories: Business & Economics
Type: BOOK - Published: 2015-06-05 - Publisher: McGraw Hill Professional

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The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools
7 Secrets of Persuasion
Language: en
Pages: 224
Authors: James C. Crimmins
Categories: Business & Economics
Type: BOOK - Published: 2016-09-19 - Publisher: Red Wheel/Weiser

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"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." �
Good Strategy Bad Strategy
Language: en
Pages: 338
Authors: Richard Rumelt
Categories: Business & Economics
Type: BOOK - Published: 2011-07-19 - Publisher: Crown Currency

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Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie