Download or read book Influence Marketing for CEO's written by Stéphane Bouillet and published by BoD - Books on Demand. This book was released on 2020-11-06 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will reveal why influence marketing is THE type of media that has been growing the most in the last 5 years as well as how to measure the impact of your campaigns on consumers. You will be able to know if your teams and agencies are really reaching your growth targets. You will also be able to find a common language with your influence manager to respond to your challenges/targets as a CEO, managing director or marketing director. Perhaps you are not a CEO, but you work in the influence marketing team? This book is also for you: it will help you to improve how you measure influence and highlight your achievements and expertise, to your CEO. In short, this is a book for everyone who wants to incorporate influence marketing into their strategy and measure the true business impacts.