Innovating for the Middle of the Pyramid in Emerging Countries
| Author | : Alvaro Cuervo-Cazurra |
| Publisher | : Cambridge University Press |
| Total Pages | : 407 |
| Release | : 2021-03-04 |
| ISBN-10 | : 9781108480192 |
| ISBN-13 | : 1108480195 |
| Rating | : 4/5 (92 Downloads) |
Book Synopsis Innovating for the Middle of the Pyramid in Emerging Countries by : Alvaro Cuervo-Cazurra
Download or read book Innovating for the Middle of the Pyramid in Emerging Countries written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2021-03-04 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.