Innovating For The Middle Of The Pyramid In Emerging Countries
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Language: en
Pages: 407
Pages: 407
Type: BOOK - Published: 2021-03-04 - Publisher: Cambridge University Press
Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2006 - Publisher: Pearson Prentice Hall
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor peo
Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2011 - Publisher: FT Press
This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help allevia
Language: en
Pages: 210
Pages: 210
Type: BOOK - Published: 2019-02-06 - Publisher: John Wiley & Sons
Innovation, often tempered by the language of inclusion, has become an indispensable element of contemporary development policy and practice in the so-called Gl
Language: en
Pages: 101
Pages: 101
Type: BOOK - Published: 2021-05-30 - Publisher: Routledge
The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest