Download or read book India Inside written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2012 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kumar and Puranam study a new, more visible, consumer-oriented kind of innovation emerging in India of compact, low-cost, robust, and efficient products. New products such as Tata's Nano, Going Green's G-Wiz car, and GE's ECG machine exemplify this unique kind of Indian innovation which is marked by robustness.