Integrated Marketing Communications with Online Study Tools 12 Months

Integrated Marketing Communications with Online Study Tools 12 Months
Author :
Publisher : Cengage AU
Total Pages : 558
Release :
ISBN-10 : 9780170386517
ISBN-13 : 0170386511
Rating : 4/5 (17 Downloads)

Book Synopsis Integrated Marketing Communications with Online Study Tools 12 Months by : Bill Chitty

Download or read book Integrated Marketing Communications with Online Study Tools 12 Months written by Bill Chitty and published by Cengage AU. This book was released on 2017-11-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.


Integrated Marketing Communications with Online Study Tools 12 Months Related Books

Integrated Marketing Communications with Online Study Tools 12 Months
Language: en
Pages: 558
Authors: Bill Chitty
Categories: Business & Economics
Type: BOOK - Published: 2017-11-16 - Publisher: Cengage AU

DOWNLOAD EBOOK

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of In
Strategic Social Media Management
Language: en
Pages: 618
Authors: Karen E. Sutherland
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

DOWNLOAD EBOOK

Management with Online Study Tools 12 Months
Language: en
Pages: 960
Authors: Danny Samson
Categories: Business & Economics
Type: BOOK - Published: 2017-10-25 - Publisher: Cengage AU

DOWNLOAD EBOOK

Samson/Daft/Donnet's Management is a robust foundation text providing a balance of broad, theoretical content with an engaging, easy-to-understand writing style
Integrated Marketing Communications
Language: en
Pages: 558
Authors: Bill Chitty
Categories:
Type: BOOK - Published: 2017 - Publisher:

DOWNLOAD EBOOK

Integrated Marketing Communications
Language: en
Pages: 504
Authors: Cengage Learning Australia
Categories: Communication in marketing
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of In