Download or read book Intellectual Property Rights, Market Structure and Social Welfare written by Antara Dutta and published by . This book was released on 2006 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: (cont.) The order of entry continues to have a strong effect on the price and revenue received by a firm, with earlier entrants retaining larger long-term advantages. In particular, after accounting for the endogeneity of entry, results suggest that the pure order-of-entry effect on revenue allows the first entrant into a market to earn more than two times the revenue of the fifth entrant and over six times the revenue of the tenth entrant.