International Business Diplomacy
Author | : Huub Ruël |
Publisher | : Emerald Group Publishing |
Total Pages | : 297 |
Release | : 2017-11-23 |
ISBN-10 | : 9781787430822 |
ISBN-13 | : 1787430820 |
Rating | : 4/5 (22 Downloads) |
Download or read book International Business Diplomacy written by Huub Ruël and published by Emerald Group Publishing. This book was released on 2017-11-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.