International Case Studies In Tourism Marketing
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This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions f
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Embracing and Managing Change in Tourism examines management responses to the major changes taking place in international tourism and considers tourism itself a
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Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.
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This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learn
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