International Marketing in Fast Changing Environment
| Author | : Bryan Jean |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 288 |
| Release | : 2013-10-08 |
| ISBN-10 | : 9781781908976 |
| ISBN-13 | : 1781908974 |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis International Marketing in Fast Changing Environment by : Bryan Jean
Download or read book International Marketing in Fast Changing Environment written by Bryan Jean and published by Emerald Group Publishing. This book was released on 2013-10-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,