Download or read book International Marketing in the Fast Changing World written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2015-11-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.