International Place Branding Yearbook 2012
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Language: en
Pages: 207
Pages: 207
Type: BOOK - Published: 2012-11-20 - Publisher: Springer
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, pol
Language: en
Pages: 213
Pages: 213
Type: BOOK - Published: 2011-09-29 - Publisher: Springer
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the
Language: en
Pages: 207
Pages: 207
Type: BOOK - Published: 2010-10-27 - Publisher: Springer
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural devel
Language: en
Pages: 456
Pages: 456
Type: BOOK - Published: 2014-12-08 - Publisher: Springer
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or p
Language: en
Pages: 841
Pages: 841
Type: BOOK - Published: 2018-08-06 - Publisher: SAGE
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinker