Kellogg On Integrated Marketing
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Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2002-11-12 - Publisher: John Wiley & Sons
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Com
Language: en
Pages: 448
Pages: 448
Type: BOOK - Published: 2001-06-18 - Publisher: John Wiley & Sons
Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2012-06-29 - Publisher: John Wiley & Sons
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the K
Language: en
Pages: 413
Pages: 413
Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
Language: en
Pages: 265
Pages: 265
Type: BOOK - Published: 2012-04-24 - Publisher: Que Publishing
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really