Language, Multimodal Interaction and Transaction

Language, Multimodal Interaction and Transaction
Author :
Publisher : John Benjamins Publishing Company
Total Pages : 231
Release :
ISBN-10 : 9789027258939
ISBN-13 : 9027258937
Rating : 4/5 (39 Downloads)

Book Synopsis Language, Multimodal Interaction and Transaction by : Xuehua Xiang

Download or read book Language, Multimodal Interaction and Transaction written by Xuehua Xiang and published by John Benjamins Publishing Company. This book was released on 2021-09-08 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xuehua Xiang examines multimodal interaction in the marketplace in a multilingual town at the juncture of urbanization in Southern China. Using a collection of data that span nearly 20 years from ethnographic fieldwork, Language, Multimodal Interaction and Transaction: Studies of a Southern Chinese marketplace analyzes multimodal talk-in-interaction in the traditional marketplace as both an economic mechanism and a localized social space. Focusing on how buyers and sellers interact to complete transactions as marketplace shifts from sedimentations of road-side peddling to centralized built space and further to corporate e-commerce, Xiang takes into account the Janus nature of language as both incurring transaction costs and a powerful tool of information and control. By analyzing the socializing functions of language in the marketplace outside of and beyond economic dealings, the study additionally documents and depicts the roles of affect and morality in marketplace encounters. The study offers an overarching framework for future research on the mediating role of language and multimodal interaction in economic activities as well as on the interplay of information, knowledge, affect and morality in social encounters.


Language, Multimodal Interaction and Transaction Related Books

Language, Multimodal Interaction and Transaction
Language: en
Pages: 231
Authors: Xuehua Xiang
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-09-08 - Publisher: John Benjamins Publishing Company

DOWNLOAD EBOOK

Xuehua Xiang examines multimodal interaction in the marketplace in a multilingual town at the juncture of urbanization in Southern China. Using a collection of
Multimodality in Language and Speech Systems
Language: en
Pages: 264
Authors: Björn Granström
Categories: Computers
Type: BOOK - Published: 2013-04-17 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This book is based on contributions to the Seventh European Summer School on Language and Speech Communication that was held at KTH in Stockholm, Sweden, in Jul
Analyzing Multimodal Interaction
Language: en
Pages: 190
Authors: Sigrid Norris
Categories: Foreign Language Study
Type: BOOK - Published: 2004-06-10 - Publisher: Routledge

DOWNLOAD EBOOK

A practical guide to understanding and investigating the multiple modes of communication, verbal and non-verbal. Sets out clear methodology to help readers cond
Multimodal Processing and Interaction
Language: en
Pages: 380
Authors: Petros Maragos
Categories: Computers
Type: BOOK - Published: 2008-12-16 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This volume presents high quality, state-of-the-art research ideas and results from theoretic, algorithmic and application viewpoints. It contains contributions
Using Chinese Classics for Intercultural Communicative Competence
Language: en
Pages: 240
Authors: Jinai Sun
Categories: Foreign Language Study
Type: BOOK - Published: 2024-08-05 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Using Chinese Classics for Intercultural Communicative Competence presents new strategies and tools for integrating Mandarin language teaching with fostering in