Marketing Literature
Author | : C. Squires |
Publisher | : Springer |
Total Pages | : 245 |
Release | : 2007-10-11 |
ISBN-10 | : 9780230593008 |
ISBN-13 | : 0230593003 |
Rating | : 4/5 (08 Downloads) |
Download or read book Marketing Literature written by C. Squires and published by Springer. This book was released on 2007-10-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.