Living on a Meme

Living on a Meme
Author :
Publisher : iUniverse
Total Pages : 308
Release :
ISBN-10 : 1462072003
ISBN-13 : 9781462072002
Rating : 4/5 (03 Downloads)

Book Synopsis Living on a Meme by : Richard Telofski

Download or read book Living on a Meme written by Richard Telofski and published by iUniverse. This book was released on 2012-01-31 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use meme to further their anti-corporate agendas. Whats meme? Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to todays Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations. Here in his fifth book, author Richard Telofski takes an in-depth look at anti-corporate NGOs and activist groups that use memes cleverly to compete with the image of the companies they target. These groups unabashedly use unchallenged memes to bribe people to their side of their anti-corporate argument. Bribe? Yes. By leveraging a meme, these groups bribe people with something, a way to feel better about themselves, often with scant or no support of the meme. Through their meme-mangling, adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours. These organizations are truly competitors, not only to the individual corporations that they target, but also to the economic system in general. Living on a Meme is compiled from a selection of articles published on Richards Web site, Telofski.com, between August 1, 2009 through August 3, 2010. But, many of these writings are more essay than article. Within the essays in this book, youll find insights, theories, as well as specific facts and analysis on how certain NGOs and activist groups operate online and offline to sap companies of their vital reputation. By reading this book, youll discover how these irregular competitors make use of existing cultural memes, true or not, and how they contribute to those memes, strengthening them and contributing to the degradation of a companys image. Dont worry. This book isnt just a repackaging of blog postings. Youre going to get more than that. At the end of each chapter you will find bonus Take-Aways. Those Take-Aways are critical analyses of the essays in the chapter, pointing out for you how what was just discussed relates to an NGOs or activists reliance of living on a meme or their hope that YOU are living on THEIR meme for them. Youll also find in this book 23 exclusive essays that appear only in this book. So, start your journey now into the understanding of how anti-corporate NGOs and activists bend the truth, and the beliefs of people, to get what they want.


Living on a Meme Related Books

Living on a Meme
Language: en
Pages: 308
Authors: Richard Telofski
Categories: Business & Economics
Type: BOOK - Published: 2012-01-31 - Publisher: iUniverse

DOWNLOAD EBOOK

Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations ad
My Life as a Meme
Language: en
Pages: 197
Authors: Janet Tashjian
Categories: Juvenile Fiction
Type: BOOK - Published: 2019-04-02 - Publisher: Henry Holt and Company (BYR)

DOWNLOAD EBOOK

Book 8 of the much-loved My Life series Derek Fallon loves making funny memes, but when he finds himself the joke of a viral meme, he realizes how easy it is to
The Memes of My Life
Language: en
Pages: 242
Authors: Duane R. Miller
Categories: Biography & Autobiography
Type: BOOK - Published: 2015-06-04 - Publisher: iUniverse

DOWNLOAD EBOOK

A meme provides an automatic belief regarding whats important, an unspoken understanding of whom to trust or whom to distrust and fear, a view of what you can e
Principles of Sustainable Living
Language: en
Pages: 401
Authors: Richard R. Jurin
Categories: Sports & Recreation
Type: BOOK - Published: 2012-01-30 - Publisher: Human Kinetics

DOWNLOAD EBOOK

No one can argue against wanting a better quality of lifeā€”and Principles of Sustainable Living: A New Vision for Health, Happiness, and Prosperity provides ke
The Secret of Your Life Script
Language: en
Pages: 194
Authors: Ken Renshaw
Categories: Games & Activities
Type: BOOK - Published: 2010-12-16 - Publisher: Constellation Press

DOWNLOAD EBOOK

This book shows you how to unlock the hidden secrets of your life. become the script author and editor: Change your life.