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When Luxury Meets Art
Language: en
Pages: 137
Authors: Olga Louisa Kastner
Categories: Business & Economics
Type: BOOK - Published: 2013-12-05 - Publisher: Springer Science & Business Media

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Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest
Luxury Brand and Art Collaborations
Language: en
Pages: 90
Authors: Federica Carlotto
Categories: Business & Economics
Type: BOOK - Published: 2024-04-11 - Publisher: Taylor & Francis

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Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mer
The Art of Successful Brand Collaborations
Language: en
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Authors: GĂ©raldine Michel
Categories: Business & Economics
Type: BOOK - Published: 2020-03-04 - Publisher: Routledge

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Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains
Fashion and Art
Language: en
Pages: 259
Authors: Adam Geczy
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Type: BOOK - Published: 2013-08-15 - Publisher: Berg

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For at least two centuries, fashion and art have maintained a competitive love-hate relationship. Both fashion and art construct imaginary worlds, and use a lan
The Artification of Luxury Fashion Brands
Language: en
Pages: 181
Authors: Marta Massi
Categories: Business & Economics
Type: BOOK - Published: 2020-06-18 - Publisher: Springer Nature

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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This bo