Related Books

Luxury Brand Management in Digital and Sustainable Times
Language: en
Pages: 544
Authors: Michel Chevalier
Categories: Business & Economics
Type: BOOK - Published: 2021-02-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Managemen
Luxury Brand Management
Language: en
Pages: 249
Authors: Michel Chevalier
Categories: Business & Economics
Type: BOOK - Published: 2012-05-18 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selecti
Developing Successful Global Strategies for Marketing Luxury Brands
Language: en
Pages: 351
Authors: Mosca, Fabrizio
Categories: Business & Economics
Type: BOOK - Published: 2021-03-26 - Publisher: IGI Global

DOWNLOAD EBOOK

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affe
Luxury Retail and Digital Management
Language: en
Pages: 384
Authors: Michel Chevalier
Categories: Business & Economics
Type: BOOK - Published: 2020-03-17 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digi
Luxury Marketing, Sustainability and Technology
Language: en
Pages: 195
Authors: Park Thaichon
Categories: Business & Economics
Type: BOOK - Published: 2023-06-09 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury