Luxury Wine Marketing
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Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 2019-09-23 - Publisher:
A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history
Language: en
Pages: 123
Pages: 123
Type: BOOK - Published: 2022-01-24 - Publisher: Springer Nature
This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robot
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2011 - Publisher:
How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of th
Language: en
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Type: BOOK - Published: 2008 - Publisher:
Language: en
Pages: 387
Pages: 387
Type: BOOK - Published: 2012-11-10 - Publisher: Springer Science & Business Media
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in