Marketing Management

Marketing Management
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 1260381919
ISBN-13 : 9781260381917
Rating : 4/5 (19 Downloads)

Book Synopsis Marketing Management by : Greg W. Marshall

Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--


Marketing Management Related Books

Marketing Management
Language: en
Pages: 0
Authors: Greg W. Marshall
Categories: Marketing
Type: BOOK - Published: 2022 - Publisher:

DOWNLOAD EBOOK

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually
Marketing Management
Language: en
Pages: 0
Authors: Russell S. Winer
Categories: Marketing
Type: BOOK - Published: 2007 - Publisher: Prentice Hall

DOWNLOAD EBOOK

For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the
Marketing Management
Language: en
Pages: 901
Authors: Michael R. Czinkota
Categories: Business & Economics
Type: BOOK - Published: 2021-08-24 - Publisher: Springer Nature

DOWNLOAD EBOOK

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, rev
Management and Marketing / Management und Marketing
Language: en
Pages: 868
Authors: Wolfgang J. Koschnick
Categories: Business & Economics
Type: BOOK - Published: 2015-06-03 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

No detailed description available for "Management and Marketing / Management und Marketing".
Quantitative Marketing and Marketing Management
Language: en
Pages: 604
Authors: Adamantios Diamantopoulos
Categories: Business & Economics
Type: BOOK - Published: 2013-01-31 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies publish