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In today’s rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace wi
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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th
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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara
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In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat