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Managing Festivals for Destination Marketing and Branding
Language: en
Pages: 394
Authors: Kulshreshtha, Sharad Kumar
Categories: Business & Economics
Type: BOOK - Published: 2023-04-11 - Publisher: IGI Global

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Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorat
Tourism and Hospitality Marketing
Language: en
Pages: 490
Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2009-05-12 - Publisher: SAGE

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc
Destination Branding
Language: en
Pages: 328
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge

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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca
Festival and Event Tourism
Language: en
Pages: 176
Authors: Anukrati Sharma
Categories: Business & Economics
Type: BOOK - Published: 2022-06-24 - Publisher: CABI

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Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own un
The Routledge Handbook of Festivals
Language: en
Pages: 892
Authors: Judith Mair
Categories: Business & Economics
Type: BOOK - Published: 2018-09-03 - Publisher: Routledge

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In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic develop