Managing Festivals For Destination Marketing And Branding
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Language: en
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Type: BOOK - Published: 2023-04-11 - Publisher: IGI Global
Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorat
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Type: BOOK - Published: 2009-05-12 - Publisher: SAGE
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc
Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca
Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2022-06-24 - Publisher: CABI
Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own un
Language: en
Pages: 892
Pages: 892
Type: BOOK - Published: 2018-09-03 - Publisher: Routledge
In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic develop