Managing The New Customer Relationship
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Language: en
Pages: 227
Pages: 227
Type: BOOK - Published: 2013-03-21 - Publisher: John Wiley & Sons
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that
Language: en
Pages: 170
Pages: 170
Type: BOOK - Published: 2021-03-08 - Publisher: Business Expert Press
CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system
Language: en
Pages: 517
Pages: 517
Type: BOOK - Published: 2022-04-19 - Publisher: John Wiley & Sons
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of
Language: en
Pages: 399
Pages: 399
Type: BOOK - Published: 2012-04-30 - Publisher: Springer Science & Business Media
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach wa
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2001 - Publisher: McGraw-Hill Companies
When executives hear the term "customer relationship management" (CRM), they often break out in a cold sweat amid visions of six- or seven-figure implementation