Mapping Markets for Strategic Purposes with Marketing Manager for Excel MM4XL© Software
Author | : MarketingStat |
Publisher | : Marketingstat Gmbh |
Total Pages | : 134 |
Release | : 2004 |
ISBN-10 | : 3033003117 |
ISBN-13 | : 9783033003118 |
Rating | : 4/5 (17 Downloads) |
Download or read book Mapping Markets for Strategic Purposes with Marketing Manager for Excel MM4XL© Software written by MarketingStat and published by Marketingstat Gmbh. This book was released on 2004 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to draw very informative pictures of a competitive environment applying Brand Mapping. This is a book for business decision-makers and analysts, who approach their job from a strategic perspective. It aims to foster the scientific approach to business management, and it presents a detailed view of Brand Mapping, an analysis technique that we have found to be of great help to marketers. The book divides into three chapters. Chapter 1 provides an overview of mapping techniques for marketers. Chapter 2 shows how Brand Mapping works. Chapter 3 presents a collection of Brand Mapping examples for marketers. The CD that accompanies this book contains the data used in the examples and a copy of MM4XL software licensed for unrestricted use for 90 days.