Market Management and Project Business Development

Market Management and Project Business Development
Author :
Publisher : Routledge
Total Pages : 354
Release :
ISBN-10 : 9781134506408
ISBN-13 : 1134506406
Rating : 4/5 (08 Downloads)

Book Synopsis Market Management and Project Business Development by : Hedley Smyth

Download or read book Market Management and Project Business Development written by Hedley Smyth and published by Routledge. This book was released on 2014-09-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.


Market Management and Project Business Development Related Books

Market Management and Project Business Development
Language: en
Pages: 354
Authors: Hedley Smyth
Categories: Business & Economics
Type: BOOK - Published: 2014-09-25 - Publisher: Routledge

DOWNLOAD EBOOK

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliv
Marketing Management
Language: en
Pages: 0
Authors: Greg W. Marshall
Categories: Marketing
Type: BOOK - Published: 2022 - Publisher:

DOWNLOAD EBOOK

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually
Market Management and Project Business Development
Language: en
Pages: 0
Authors: Hedley Smyth
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

Market Management and Business Development in Projects is a guide to the theory of marketing and selling projects in business, a process termed "business develo
Project Finance for Business Development
Language: en
Pages: 404
Authors: John E. Triantis
Categories: Business & Economics
Type: BOOK - Published: 2018-05-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Raise the skill and competency level of project finance organizations Project Finance for Business Development helps readers understand how to develop a competi
Relationship Management and the Management of Projects
Language: en
Pages: 313
Authors: Hedley Smyth
Categories: Business & Economics
Type: BOOK - Published: 2014-08-27 - Publisher: Routledge

DOWNLOAD EBOOK

Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project bu