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Market Research Methodologies Multi Method And Qualitative Approaches

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Marketing Research Methods

Marketing Research Methods
Author :
Publisher : Cambridge University Press
Total Pages : 883
Release :
ISBN-10 : 9781108834988
ISBN-13 : 1108834981
Rating : 4/5 (88 Downloads)
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Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo

Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.


Marketing Research Methods Related Books

Marketing Research Methods
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Marketing Research Methods

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Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
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Authors: David Carson
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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
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Market Research Methodologies: Multi-Method and Qualitative Approaches

Authors: Takhar-Lail, Amandeep
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Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our prog
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Interviewing Groups and Individuals in Qualitative Market Research

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
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Qualitative Market Research

Authors: Hy Mariampolski
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This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating c