Market Segmentation
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Language: en
Pages: 332
Pages: 332
Type: BOOK - Published: 2018-07-20 - Publisher: Springer
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical gu
Language: en
Pages: 1455
Pages: 1455
Type: BOOK - Published: 2024-09-16 - Publisher:
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Language: en
Pages: 387
Pages: 387
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sol
Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2004 - Publisher: Psychology Press
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the
Language: en
Pages: 493
Pages: 493
Type: BOOK - Published: 2004-10 - Publisher: Butterworth-Heinemann
* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much