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Market Segmentation Analysis
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Pages: 332
Authors: Sara Dolnicar
Categories: Business & Economics
Type: BOOK - Published: 2018-07-20 - Publisher: Springer

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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical gu
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Market Segmentation
Language: en
Pages: 387
Authors: Michel Wedel
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

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Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sol
Handbook of Market Segmentation
Language: en
Pages: 268
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Psychology Press

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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the
Market Segmentation
Language: en
Pages: 493
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2004-10 - Publisher: Butterworth-Heinemann

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* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much