Marketing in the Era of Accountability
| Author | : Les Binet |
| Publisher | : |
| Total Pages | : 132 |
| Release | : 2007 |
| ISBN-10 | : NWU:35556038667713 |
| ISBN-13 | : |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis Marketing in the Era of Accountability by : Les Binet
Download or read book Marketing in the Era of Accountability written by Les Binet and published by . This book was released on 2007 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.