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Marketing Analysis in Sport Business
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Pages: 384
Authors: Kevin K Byon
Categories: Sports & Recreation
Type: BOOK - Published: 2022-07-15 - Publisher: Taylor & Francis

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This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and
Sport Business Analytics
Language: en
Pages: 260
Authors: C. Keith Harrison
Categories: Computers
Type: BOOK - Published: 2016-11-18 - Publisher: CRC Press

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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an
Sport Marketing
Language: en
Pages: 490
Authors: Windy Dees
Categories: Sports
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Handbook of Sport Marketing Research
Language: en
Pages: 0
Authors: Nancy L. Lough
Categories: Sports
Type: BOOK - Published: 2012 - Publisher:

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Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutto
Introduction to Sport Marketing
Language: en
Pages: 415
Authors: Aaron C.T. Smith
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Type: BOOK - Published: 2014-12-17 - Publisher: Routledge

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Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little o