Marketing And Entrepreneurship In Smes
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Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 1995 - Publisher: Financial Times/Prentice Hall
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the t
Language: en
Pages: 480
Pages: 480
Type: BOOK - Published: 2010-12-02 - Publisher: Routledge
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overst
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2013-11-29 - Publisher: Edward Elgar Publishing
In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound imp
Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2015-10-26 - Publisher: Springer
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing wit
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2013-07-05 - Publisher: Emerald Group Publishing
Entrepreneurial Marketing