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Marketing Countries, Places, and Place-associated Brands
Language: en
Pages: 392
Authors: Papadopoulos, Nicolas
Categories: Business & Economics
Type: BOOK - Published: 2021-09-14 - Publisher: Edward Elgar Publishing

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This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products
Marketing Countries, Places, and Place-Associated Brands
Language: en
Pages: 392
Authors: Nicolas G. Papadopoulos
Categories:
Type: BOOK - Published: 2022-09-09 - Publisher: Edward Elgar Publishing

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This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products
Destination Brands
Language: en
Pages: 394
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate
Marketing Countries, Places, and Place-associated Brands
Language: en
Pages: 0
Authors: Nicolas Papadopoulos
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2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their p
Destination Branding
Language: en
Pages: 328
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge

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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca