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Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a bran
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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris
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Fashion Marketing
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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been c