Marketing Fashion Third Edition
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Language: en
Pages: 487
Pages: 487
Type: BOOK - Published: 2024-08-01 - Publisher: Laurence King Publishing
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a bran
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris
Language: en
Pages: 473
Pages: 473
Type: BOOK - Published: 2015-08-17 - Publisher: Laurence King Publishing
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2011-04-28 - Publisher: Laurence King Publishing
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital comp
Language: en
Pages: 350
Pages: 350
Type: BOOK - Published: 2007-02-07 - Publisher: Routledge
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been c