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The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state en
International Marketing (RLE International Business)
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Authors: Colin Gilligan
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Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
Multinational Joint Ventures in Developing Countries (RLE International Business)
Language: en
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Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

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This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study examples where appropriate the author anal
Handbook of Research on Small and Medium Enterprises in Developing Countries
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Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers
The Marketing Environment (RLE Marketing)
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Authors: John A. Dawson
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This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with mar