Marketing Issues In Transitional Economies
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Language: en
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Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms fac
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Type: BOOK - Published: 1996 - Publisher:
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of ma
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Type: BOOK - Published: 1996 - Publisher:
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Pages: 130
Pages: 130
Type: BOOK - Published: 2014-02-04 - Publisher: Routledge
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurr