Marketing Mistakes

Marketing Mistakes
Author :
Publisher : John Wiley & Sons
Total Pages : 229
Release :
ISBN-10 : 047184165X
ISBN-13 : 9780471841654
Rating : 4/5 (5X Downloads)

Book Synopsis Marketing Mistakes by : Robert F. Hartley

Download or read book Marketing Mistakes written by Robert F. Hartley and published by John Wiley & Sons. This book was released on 1984-03-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.


Marketing Mistakes Related Books

Marketing Mistakes
Language: en
Pages: 229
Authors: Robert F. Hartley
Categories: Marketing
Type: BOOK - Published: 1984-03-01 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks,
Marketing Mistakes and Successes
Language: en
Pages: 418
Authors: Robert F. Hartley
Categories: Business & Economics
Type: BOOK - Published: 2013-10-07 - Publisher: Wiley Global Education

DOWNLOAD EBOOK

Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow
Business Ethics
Language: en
Pages: 374
Authors: Robert F. Hartley
Categories: Business & Economics
Type: BOOK - Published: 2004-10-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Be an ethical manager, or face dangerous consequences! In today's business climate, firms need to be wary of practices that may provoke criticism and scandals.
Brand Failures
Language: en
Pages: 276
Authors: Matt Haig
Categories: Brand choice
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that
Marketing Mess to Brand Success
Language: en
Pages: 261
Authors: Scott Jeffrey Miller
Categories: Business & Economics
Type: BOOK - Published: 2021-05-11 - Publisher: Mango Media Inc.

DOWNLOAD EBOOK

From the Wall Street Journal–bestselling author, “the perfect roadmap for anyone looking to build their brand” (Marie Forleo, #1 New York Times–bestsell