Marketing Mistakes
Author | : Robert F. Hartley |
Publisher | : John Wiley & Sons |
Total Pages | : 229 |
Release | : 1984-03-01 |
ISBN-10 | : 047184165X |
ISBN-13 | : 9780471841654 |
Rating | : 4/5 (5X Downloads) |
Download or read book Marketing Mistakes written by Robert F. Hartley and published by John Wiley & Sons. This book was released on 1984-03-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.