Related Books

Marketing Moves
Language: en
Pages: 216
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally re
Marketing
Language: en
Pages: 730
Authors: Michael John Baker
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Get Your Black Belt in Marketing
Language: en
Pages: 479
Authors: Ali Pervez
Categories: Business & Economics
Type: BOOK - Published: 2009-06-01 - Publisher: Morgan James Publishing

DOWNLOAD EBOOK

Increase revenues quickly with the ideas in this international bestseller: “I love this book!” —Joe Girard Are you looking for proven revenue-generating s
Hacking Marketing
Language: en
Pages: 288
Authors: Scott Brinker
Categories: Business & Economics
Type: BOOK - Published: 2016-03-02 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than i
Global Marketing
Language: en
Pages: 902
Authors: Ilan Alon
Categories: Business & Economics
Type: BOOK - Published: 2020-08-19 - Publisher: Routledge

DOWNLOAD EBOOK

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. Internati