Marketing Revolution
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Language: en
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Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawin
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The industrial marketing sectoralso known as business-to-business marketing continues to rely on traditional advertising, marketing, and promotions to reach cus
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For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billbo
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This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party
Language: en
Pages: 388
Pages: 388
Type: BOOK - Published: 2002 - Publisher: FT Press
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Medi