Nonprofit Marketing
Author | : Walter Wymer |
Publisher | : SAGE Publications |
Total Pages | : 385 |
Release | : 2006-03-06 |
ISBN-10 | : 9781452245690 |
ISBN-13 | : 145224569X |
Rating | : 4/5 (90 Downloads) |
Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE Publications. This book was released on 2006-03-06 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.